How does one convey the move from TV to digital viewing in about two seconds as part of a larger video sizzle?
Idea: Created a TV guide interface that seamlessly transitions to a Hulu app interface.
Execution: I re-created some of the interface graphic elements including Hulu overlays, paused the (“Fargo” via FX) clip and faded in the car ad (right) and copy (left) to mimic the process of an ad playing. Finally, I created a minimalistic tablet frame.